BY LEANN DILBECK –
Gar Eisele and John Vacca, co-chairs for the Arkansas Regional Coalition of the Ouachitas (ARCO), have been presenting a new site launched by ARCO to all of the area Chambers of Commerce. Most recently, the duo presented to the Mena/Polk County Chamber of Commerce during their regular August board meeting.
The new site’s mission, www.VisitOuachitas.com, is promoting tourism and the concept of “one more day,” to encourage visitors to our area to stay one more day. Eisele shared during his presentation that if each visitor added just one more day to their time in the ARCO region, tourism revenue would increase by 31%, totaling $16.5 million.
Eisele and Vacca are seeking feedback and encouraged Chamber members to review the site. ARCO is encouraging business owners to not only review their business information within the site and notify them of any updates but to also “link up.” Vacca reported that the site is already performing well organically in search engines but that it could improve its performance with additional links. The site provides links to multiple tourism sources and ARCO is requesting that local businesses link back.
ARCO is formulated partnerships representing Polk, Scott and Montgomery Counties who recognize that there is strength in numbers and have thereby formed a regional coalition to lead in promoting and advancing sustainable prosperity and well being for the people of west central Arkansas through broad-based development including economic, community, educational and leadership initiatives.