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Blue Ribbon Campaign Promotes Prostate Cancer Awareness in Arkansas

Little Rock, Ark – For the 6th year in a row, the Arkansas Prostate Cancer Foundation (APCF) is sponsoring the Blue Ribbon Campaign. Over 200 high school football teams from across the state will feature blue ribbon decals on the back of their helmets to raise awareness of the disease.

The Campaign, which has been approved by the Arkansas Activities Association (AAA), hopes to raise awareness of the second leading cause of cancer related deaths in men in the state of Arkansas. “When you see the blue ribbon decals on the helmet remember September is Prostate Cancer Awareness Month” said Bill Johnson, Director of Development and Media Relations with the Foundation.

On August 6th, Governor Asa Hutchinson officially declared September to be Prostate Cancer Awareness Month in Arkansas. This Tradition was started by Governor Mike Beebe as early as 2012.

By using the platform of high school and college football, the Foundation is reaching out to men and their families all across the State of Arkansas in both rural and urban communities, Johnson stated. Thanks to funding from the Roy and Christine Sturgis Charitable Trust, the Foundation will sponsor the Scoreboard Show with host Rex Nelson on 40 radio stations around the state.   Also, in conjunction with the Campaign, the Foundation is sponsoring or promoting over 20 prostate screens, awareness, and educational events around the State. Those dates and locations can be found on the Foundations website www.arprostatecancer.org

According to the American Cancer Society, approximately 2,680 men in Arkansas will be diagnosed with prostate cancer this year and 280 men will die from the disease. 1 in 7 men will be diagnosed with prostate cancer during their lifetime – and it is predicted to be the leading cause of new cancer diagnosis in the state of Arkansas in the coming year. APCF Executive Director Chris Collier said “Men need to be educated about their risk and options regarding screening and treatment. Men who have a father, brother or close male relative diagnosed with prostate cancer have a higher risk of diagnosis themselves. Also African-American men are in a high-risk population for prostate cancer.”

For more information about the Foundation or to find out how you can join the fight against prostate cancer call (501) 379-8027 or visit www.arpostatecancer.org.

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