BY MELANIE BUCK
Recognizing that small business is the backbone of the American economy, Pulse Multi-Media is once again launching its sixth annual consecutive Shop Mena First campaign, designed specifically to showcase local businesses during the busiest shopping season of the year. “We were grateful that Mena Mayor George McKee showed his support of our buy local movement, signing a proclamation in support of our efforts,” said General Manager LeAnn Dilbeck. “Don’t minimize the importance of what is spent in your local community. If you can’t find it in Mena them, by all means, shop elsewhere, but I think when everyone truly looks at what is available right here in our own ‘backyard,’ they might just be surprised at what is available… and very unique.”
Dilbeck explained she attended a seminar back in 2010 with keynote speaker Erin Burnett, founder of the 3/50 Project, who explained that for every $100 spent in locally owned independent stores, $68 returns to the community through taxes, payroll and other expenditures. “That’s huge! As small/independent business owners ourselves, we understand the challenges but the benefits far outweigh them.”
The 3/50 Project encourages everyone to select three locally owned independent businesses and spend at least $50 per month in those establishments. The impact if only half of the employed population did just that is a generation of $42.6 billion in revenue.
Dilbeck and McKee were joined with the marketing specialists from Pulse Multi-Media for the proclamation signing – Mark Hobson (seated left), back row: Melanie Buck, Debbie Frost and Candace Riner.