Rich Mountain Community College was one of 14 institutions across the country to be selected for the CMT’s Empowering Education grant for the 2015-2016 year. Through the grant, the Country Music Television network will be assisting with marketing efforts for Rich Mountain Community College through co-branded television, radio advertisements, and printed materials. In addition, CMT will help coordinate a free community concert and resource fair to promote higher education in rural communities. “This is a great opportunity for RMCC to be a part of the CMT marketing campaign for promoting higher education and skilled training to reach rural America and particularly, rural Arkansas.” stated Dr. Phillip Wilson, President of Rich Mountain Community College.
The goal of the grant is to increase the number of residents with post-secondary degrees and certificates in rural communities. Rich Mountain Community College was selected to partner with the University of Arkansas at Fort Smith in a collaborative effort to market higher education partnerships through the grant’s marketing campaign. Dr. Steve Rook, Vice President of Academic and Student Affairs stated, “I appreciate the collaborative partnership with the University of Arkansas at Fort Smith on the Empowering Education grant to reach out to our constituents in promoting the value of higher education.”