The 41st Annual Lum and Abner Festival – Mena’s signature event! – will take place June 1 & 2, 2018. It is organized by the Mena Advertising and Promotion Commission whose mission is to bring tourists to Mena, which in turn will help our local economy. In years past, the festival has estimated between 7,500 and 10,000 visitors throughout the weekend. The Lum and Abner Festival is steadily growing year after year and this year is expected to be one of the biggest!
Advertising for the festival is done through the use of newspaper, radio, social media, and website, along with print media, such as signs, flyers, posters, and programs. The Mena Advertising and Promotion Commission also uses partnerships with the Arkansas Department of Parks and Tourism, the Arkansas Festival and Events Association, and the National Lum and Abner Society to get the word out far and wide. The festival will be advertised in various in-state and out-of-state newspapers and radio stations.
For 2018, the Mena Advertising and Promotion Commission is once again offering the opportunity for local businesses to become a part of the festival in the form of sponsorships. Enclosed is a list of the sponsorships that are available to you for the 41st Annual Lum and Abner Festival. This is a great opportunity for you to get your name in front of thousands of people and at the same time support Mena’s largest local event. Please feel free to contact A&P Commissioner Terri Neugent with any questions at 479-394-8355 or email firstname.lastname@example.org.