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Showing off one of the beautiful gowns available at Pretty in Pink are left to right Misty Bradley, Emmye Rowell and Tori Rowell.

Pretty in Pink Program Provides Prom Perfection


The brainchild project called Pretty in Pink proved to be a great success in 2014 and organizers Misty Bradley, Tori Rowell, and Emmye Rowell are excited to make 2015 even better.

Pretty in Pink, inspired by Cinderella’s Closet, is a program where girls can get gently worn gowns that are donated for those who may not otherwise be able to afford one. Girls can borrow a dress, free of charge, to wear for their prom and feel like the ‘belle of the ball.’

Prom has turned into such an extravagant affair that many are hard pressed to be able to afford such a cost. The average cost in 2014 was $1900 per girl, a price tag that many in Polk County can’t come close to.

Recognizing a need for something like Cinderella’s Closet in Mena, the trio discussed the matter during one of their life group meetings through their local church. The concept has grown in such popularity in some places that many department stores are donating brand-new gowns to the cause.

Hearing such comments from recipients as “I feel pretty in this,” or “I feel like a princess,” Emmye said they are inspired to continue their efforts, hoping they will only continue to grow and others will want to contribute in some way to help make these young ladies have a positive experience. As Tori said, “Regardless of what you think about prom, you should experience it at least once… it’s like a right of passage.”

Complete confidentiality is maintained and girls who want more information should speak to their school counselor or their own pastor, who will contact the Pretty in Pink ladies. The dresses are loaned to the girls free of charge however, they are encouraged to have them dry cleaned before they are returned. The program is for juniors and seniors who are attending their own prom.

The trio expressed that they are in need of more dresses to fill their closet to give girls the biggest selection possible. Emmye said, “We believe God will provide what is needed to keep it going.”

Even if you don’t have dresses or gowns to donate, cash donations are appreciated to assist with the dry-cleaning and minor mending required. For more information on how to help, like their Facebook page titled, Pretty in Pink.


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