Mena Regional Health System was recently awarded the Diamond Award at the Arkansas Hospital Association’s 84th Annual Awards Banquet in Little Rock, Arkansas. The Diamond Award was presented to Sonya Maye, MRHS Marketing and Public Relations Director for the category of Advertising. The competition, co-sponsored by the Arkansas Society for Healthcare Marketing and Public Relations, is designed to recognize excellence in hospital public relations and marketing. The 2014 competition drew 134 entries. Judging for each entry was based on goals and objectives, audience to whom directed, reasons for choosing the format, frequency and quality, portions that were created internally/externally, results/evaluation and total budget. “The objective of the Radio Advertising Initiative was developed to inform the public about inpatient, outpatient and specialty services, community outreach events, support groups and health and wellness issues. As a rural hospital, we pride ourselves in the quality of service and excellence in patient-centered care. Utilizing the radio as a voice to our community has been a vital asset to our success.” Maye also received the Certificate of Excellence in the Internet Website category, which was newly redesigned by Maye and David Harrington, MRHS Information Systems Technologist.