(FAYETTEVILLE) The fan experience at Razorback football games will be enhanced by a recent lifting of a ban on the sale and use of alcohol during game days.
Beer and wine will be available to purchase in public areas of Donald W. Reynolds Razorback Stadium beginning with the 2019 season,
The University of Arkansas announced Thursday that the sale and use of alcoholic beverages had previously been made available at Razorbacks football games since 2014. But, was limited to the private club areas and suites of the stadium.
In late May, Southeastern Conference presidents and athletic directors lifted an alcohol ban at sporting venues, electing to let the league’s member universities decide whether or not to sell alcohol at home stadiums.
“By expanding our established alcoholic beverages program to include the sale of beer and wine in public areas of Donald W. Reynolds Razorback Stadium, we are building on an already successful model while furthering the fan experience in a responsible way,” Athletic Director Hunter Yurachek said in a news release.
“Working in coordination with campus officials and within established guidelines adopted by the SEC, we will now be able to offer this game day amenity as an option to fans while working to further educate University of Arkansas students and the general public about safe and responsible consumption